The Feasibility of a Multinational Manufacturing Organization Assignment - 1

The Feasibility of a Multinational Manufacturing Organization - Assignment Example The current information (if any) is not up-to-date and thus there is the need for such information to be updated on a regular as businesses operate in a dynamic environment which is influenced by factors which include changes in technology in the production of new products and production processes in addition to changes in customer tastes and preferences (Argyrous 2005). Further, when competitor products change, there is also the need to change. Change in economic conditions is also a very important aspect which calls for new methods of production and new products. Such information helps the organization in gaining a deeper understanding of consumer needs and preferences and thus reducing the risk of product failure. Also, such information assists the organization in coming up with future forecasts and trends which are beneficial (Saunders and Thornhill 2003). This market research study will employ the use of 1000 participants. The findings from the respondents will help the organization to develop strategies which will be based on factual data and which will assist in influencing decisions, justifying actions and providing deeper explanations on why certain decisions have been made. The market study will, thus, aim at putting together information and supporting data aimed at; Analyzing market segments which will again assist in the selection of target markets, identification of potential customers and those that plan to consume the proposed products and why they have been using them; Gaining a deeper understanding of the promotion methods used and which target and appeal the perceived market segment. The level of education is very important since the readership of the various print media if key as it will determine the level of promotion and the most appealing promotion methods; Analyzing marketing performance to assist in determining whether customer expectations in terms of service are being met and whether the quality and the aesthetic appeal of the products is realistic.